Archive for the ‘English’ Category

Think BIG and Kick Ass in Business and Life (Hardcover)

Wednesday, November 28th, 2007

Title : Think BIG and Kick Ass in Business and Life (Hardcover)
Author : Donald J Trump

Donald J. Trump is an icon: the very definition of the American success story. The star of The Apprentice and developer of some of the planet’s most prestigious real estate, he’s been on the bottom and risen to become one of the world’s wealthiest men.

Bill Zanker started The Learning Annex with $5,000 and grew it into a $5 million a year company. That was before he met Donald Trump. Thirty months later, after Zanker learned to think BIG himself, The Learning Annex is generating over $100 million a year in sales–and still growing.

Together, they’re living examples of how thinking BIG and knowing when to back up your opinions aggressively–regardless of what your critics or opponents might say–can help you maximize your personal and professional achievements. For the first time ever, you too can learn Trump’s secrets to thinking BIG and kicking ass! Learn:

  • Momentum: the Big Mo. How to get it and how to get it back.
  • Revenge: how and when to get it (and why it’s so sweet).
  • “I love you, now sign this!” Why contracts in business and personal life are so important.
  • Real-life stories from people who’ve applied the think BIG formula in their own lives.

These strategies are proven and attested to by those who’ve learned to think BIG from Donald Trump and found success in their own lives. Bill Zanker used Donald’s strategies to grow the revenues of The Learning Annex twenty times in under three years. Both of them have been down and out, and know what it’s like to feel the whole world’s against you–and both have risen to dizzying heights of success by thinking BIG and kicking ass! It is an attitude that can be easily learned.

Title : The Secret Language of Leadership: How Leaders Inspire Action Through Narrative (Hardcover)

Wednesday, November 28th, 2007

Title : The Secret Language of Leadership: How Leaders Inspire Action Through Narrative (Hardcover)
Author : Stephen Denning

“If business leaders do not immediately grasp the vital insights offered by this book, both they and their organisations are doomed.”–Stefan Stern, Financial Times

“Steve Denning is the Warren Buffett of business communication. He sees things others don’t and is able to explain them so the rest of us can understand.”–Chip Heath, co-author of Made to Stick, Professor of Organizational Behavior, Graduate School of Business, Stanford University

“I highly recommend you get it today and read it tonight. Tomorrow will be an entirely different kind of day if you do.”—Jim Kouzes, Co-author of the best-selling, The Leadership Challenge, and A Leader’s Legacy

“The Secret Language of Leadership has been instrumental in helping me overcome the challenges of rapid growth and intense competition. It’s all about the story.”–Reed Hastings, CEO, Netflix Inc.

“I don’t think I have ever read a more compelling preface. And best of all, the advice Denning gives to the reader about speaking and writing is exemplified in the way he has written this impressive book.”–James MacGregor Burns, distinguished senior scholar, James MacGregor Burns Academy of Leadership, University of Maryland, and author of Leadership

“The Secret Language of Leadership is not only the best analysis I have seen of how and why leaders succeed or fail, it’s highly readable, as well as downright practical. It should be mandatory reading for anyone interested in engaging a company with big ideas who understands that leaders live and die by the quality of what they say.”–Richard Stone, story analytics master, i.d.e.a.s

Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich (Hardcover)

Monday, November 26th, 2007

Title : Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich (Hardcover)
Author : Jason Zweig

From Booklist
Do you fret over the value of your investments on a daily basis? Do you buy stocks based on a “hunch” or a gut feeling? According to Zweig, the latest scientific evidence shows that this common behavior usually results in financial loss and is caused by the way our brain reacts when we think about money. According to recent research in the emerging science of “neuroeconomics,” the pleasure center in the brain that is stimulated in anticipation of “the big payout” is the same area that is affected during sex or drug use and is responsible for the addiction to gambling. Our brains, which evolved more than 200,000 years ago to react quickly to patterns and minute changes in our environment, are not equipped to handle the randomness of the stock market; but nevertheless we attempt to create meaningful patterns where there are none and base our investment decisions on erroneous assumptions. The good news is that awareness of this phenomenon can make us better investors, and Zweig offers some simple tips to avoid the pitfalls, such as taking the long view and avoiding overtrading. Siegfried, David

Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding Performance (Hardcover)

Saturday, November 24th, 2007

Title : Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding Performance (Hardcover)
Author : Marcus Buckingham

Beginning with the million-copy bestsellers First, Break All the Rules and Now, Discover Your Strengths, Marcus Buckingham jump-started the strengths movement that is now sweeping the work world, from business to government to education. Now that the movement is in full swing, Buckingham’s new book answers the ultimate question: How can you actually apply your strengths for maximum success at work?

Research data show that most people do not come close to making full use of their assets at work — in fact, only 17 percent of the workforce believe they use all of their strengths on the job. Go Put Your Strengths to Work aims to change that through a six-step, six-week experience that will reveal the hidden dimensions of your strengths. Buckingham shows you how to seize control of your assets and rewrite your job description under the nose of your boss.

You will learn:

• Why your strengths aren’t “what you are good at” and your weaknesses aren’t “what you are bad at.”

• How to use the four telltale signs to identify your strengths.

• The simple steps you can take each week to push your time at work toward those activities that strengthen you and away from those that don’t.

• How to talk to your boss and your colleagues about your strengths without sounding like you’re bragging and about your weaknesses without sounding like you’re whining.

• The fifteen-minute weekly ritual that will keep you on your strengths path your entire career.

With structured exercises that will become part of your regular workweek and proven tactics from people who have successfully applied the book’s lessons, Go Put Your Strengths to Work will arm you with a radically different approach to your work life. As part of the book’s program you’ll take an online Strengths Engagement Track, a focused and powerful gauge that has proven to be the best way to measure the level of engagement of your strengths or your team’s strengths. You can also download the first two segments of the renowned companion film series Trombone Player Wanted.

Go Put Your Strengths to Work will open up exciting uncharted territory for you and your organization. Join the strengths movement and thrive.

The Key: The Missing Secret for Attracting Anything You Want (Hardcover)

Thursday, November 22nd, 2007

Title : The Key: The Missing Secret for Attracting Anything You Want (Hardcover)
Author : Joe Vitale

The secret key to unlocking our full potential-from Joe Vitale, high-profile contributor to The Secret

The Key reveals the ultimate secret of attracting wealth, health, success, happiness, or anything else that we want from life. From author and self-help guru Joe Vitale, The Key builds on his bestselling book The Attractor Factor, and goes beyond the mega-hit book and movie The Secret, which features Vitale.

The Key shows how a person must first rid themselves of unconscious self-limiting beliefs if they want to reach their full potential and attain the things they say they want from life. Inside every person are “counter-intentions” that actually attract the things they don’t want and prevent them from getting those things they do. The Key reveals ten proven ways to remedy the situation and end self-sabotage forever. For anyone who knows they can achieve more but doesn’t know why it isn’t working for them, The Key reveals the psychological and unconscious limitations that are holding them back. Like all of Joe Vitale’s other bestselling books, The Key offers real, practical wisdom for anyone who wants to get more out of life.

Joe Vitale (Wimberley, TX) is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called the “The Buddha of the Internet” for his combination of spirituality and marketing acumen. His professional clients include the Red Cross, PBS, Children’s Memorial Hermann Hospital, and many other small and large businesses. His other books include The Attractor Factor (0-470-00980-2), There’s a Customer Born Every Minute (0-471-78462-1) and Life’s Missing Instruction Manual (0-471-76849-9), all from Wiley.

What Got You Here Won’t Get You There: How Successful People Become Even More Successful (Hardcover)

Thursday, November 1st, 2007

Title : What Got You Here Won’t Get You There: How Successful People Become Even More Successful (Hardcover)
Author : Marshall Goldsmith

Goldsmith, an executive coach to the corporate elite, pinpoints 20 bad habits that stifle already successful careers as well as personal goals like succeeding in marriage or as a parent. Most are common behavioral problems, such as speaking when angry, which even the author is prone to do when dealing with a teenage daughter’s belly ring. Though Goldsmith deals with touchy-feely material more typical of a self-help book—such as learning to listen or letting go of the past—his approach to curing self-destructive behavior is much harder-edged. For instance, he does not suggest sensitivity training for those prone to voicing morale-deflating sarcasm. His advice is to stop doing it. To stimulate behavior change, he suggests imposing fines (e.g., $10 for each infraction), asserting that monetary penalties can yield results by lunchtime. While Goldsmith’s advice applies to everyone, the highly successful audience he targets may be the least likely to seek out his book without a direct order from someone higher up. As he points out, they are apt to attribute their success to their bad behavior. Still, that may allow the less successful to gain ground by improving their people skills first

The author addresses a particular audience: successful people who need to make a change to continue to be successful. It difficult to get people in that group to change, since they have reason to think they’re pretty darn good anyway. Additionally, It is difficult to convince them that the very skills that got them where they are may be damaging their current success or preventing them from going further. So when he shows you exactly how to pull off such a miracle, you are going to be extremely impressed.

Goldsmith divides the book into four sections. In section one, he discusses why people resist change, what false beliefs obstruct change and how people have overcome those limiting beliefs. In section two, he lists, defines and describes the twenty most common harmful habits in interpersonal relations, with brief illustrations of how to handle them, specifically. In section three, he explains the change process. Exactly. I stand in awe of his eloquence. This is everything-you-ever-needed-to-learn about how to change. About how to make that change visible to others. About how to enlist others in the process of making the right change and making it last. In section four, he enumerates several important “rules” of change and shares various other analyses and insights that help complete your understanding of why and how to make effective, lasting change. This compendium of wisdom shows you how the author does what he does so well. You will be empowered to do the same for yourself.